personality research has approached a salient consensus step due to widespread use of individual differences, converging on five big model factors with marketing concept. this paper clarifies a market mavenism psychology concept and relates market mavens with big five factor model. market mavens are consumer which have tendency to become especially involved in the marketplace. the purpose of th...

Driving behaviors play an important role in accident involvement. Concretely speaking, aberrant driving behaviors would cause more accidents, and oppositely positive driving behaviors would promote to build safety traffic environment. The main goals of this study were to explore the positive driving behavior and its relationship with personality in a Chinese sample. A total of 421 licensed driv...

This article aims at a discussion of three controversial issues about the Big Five (1) Is the ®ve-factor model comprehensive? (2) How should the amount of variance accounted for by the Big Five be measured? (3) Are the Big Five orthogonal and do they represent the highest hierarchical level of personality description? Subjects were 115 men and women in the age range from 20 to 63 years. They an...

Cybernetics, the study of goal-directed, adaptive systems, is the best framework for an integrative theory of personality. Cybernetic Big Five Theory attempts to provide a comprehensive, synthetic, and mechanistic explanatory model. Constructs that describe psychological individual differences are divided into personality traits, reflecting variation in the parameters of evolved cybernetic mech...

Personality research has approached a salient consensus step due to widespread use of individual differences, converging on five big model factors with marketing concept. This paper clarifies a market mavenism psychology concept and relates market mavens with big five factor model. Market Mavens are consumer which have tendency to become especially involved in the marketplace. The purpose of th...